Permission Evangelism: When to Talk, When to Walk
This “new and life-changing way to share your faith” is an encouragement to overcome the dread of personal evangelism by gaining permission from the listener (a concept borrowed from Seth Godin’s Permission Marketing [New York: Simon & Schuster, 1999]) and using the power of testimony-based presentations of the good news. Simpson seeks to motivate Christians to participate in God’s passion for reaching the lost. The author encourages believers to consider what God has done for them and what He may be doing in the lives of nonbelievers to bring them to Christ. Simpson gives practical strategies on how to make personal evangelism less threatening, such as the use of stories, trigger phrases, and other bridges in presenting the gospel effectively.
About the Contributors
Ramesh P. Richard
In addition to his many years of faculty service, Dr. Richard serves as founder and president of Ramesh Richard Evangelism and Church Health (RREACH), a global proclamation ministry that seeks to evangelize leaders and strengthen pastors, primarily in Asia, Africa, and Latin America. His pre-evangelistic talks through social media sow the gospel and grows spiritual interests from large numbers of responses worldwide. In 1997, Dr. Richard founded TOPIC (Trainers of Pastors International Coalition) to champion nonformal pastor training where church health is not keeping pace with church growth. In 2005, in partnership with DTS, RREACH launched the Global Proclamation Academy to equip influential young pastors from all over the world to preach, live, and think biblically. In 2016, he convened the first Global Proclamation Congress for Pastoral Trainers in Bangkok, Thailand, followed by the second Global Proclamation Congress for Trainers of Pastors in Panama City, Panama in 2023. He and his wife, Bonnie, have three grown children and three grandchildren.
Contributors
