William "Duce" Branch, adjunct professor of Preaching at Southeastern Baptist Theological Seminary and known as the hip-hop artist "The Ambassador", affirms the people of God who are fundamentally Bible people, noting how they desire, obey, and rejoice in the Word.
William Branch (a.k.a. The Ambassador) loves to preach Christ. Whether through careful Biblical exposition or passionate gospel-driven rap, Duce (as he is nicknamed) aims to live out his belief in the sufficiency and primacy of God’s Word. After over two decades of ministry in and around the city of Philadelphia, many know him as an urban missionary who advances the cause of Christ through various platforms including: teaching, preaching, rapping, mentoring, and ministry consulting. Duce received a B.S. degree in Bible from Lancaster Bible College and a ThM from Dallas Theological Seminary. His master’s thesis Theological Implication of Hip hop Culture continues to receive attention especially from those with an interest in urban ministry. He is currently enrolled in a doctoral program at Southeastern Baptist Theological Seminary in Wake Forest, N.C., where he also serves as an adjunct professor for the College at Southeastern. Duce is married to the lovely Michelle Branch. They have four children – Jeremiah, Trinity, Eden, and Sinai. They reside in Wake Forest, NC and by God’s grace plan to continue to serve Jesus Christ so that many will be saved and transformed by the gospel that is “able to save your soul” (James 1:21).