Permission Evangelism: When to Talk, When to Walk
This “new and life-changing way to share your faith” is an encouragement to overcome the dread of personal evangelism by gaining permission from the listener (a concept borrowed from Seth Godin’s Permission Marketing [New York: Simon & Schuster, 1999]) and using the power of testimony-based presentations of the good news. Simpson seeks to motivate Christians to participate in God’s passion for reaching the lost. The author encourages believers to consider what God has done for them and what He may be doing in the lives of nonbelievers to bring them to Christ. Simpson gives practical strategies on how to make personal evangelism less threatening, such as the use of stories, trigger phrases, and other bridges in presenting the gospel effectively.
About the Contributors
Ramesh P. Richard
In addition to more than thirty years of faculty service, Dr. Richard is founder and president of Ramesh Richard Evangelism and Church Health (RREACH), a global proclamation ministry that seeks to evangelize leaders and strengthen pastors primarily of Asia, Africa, and Latin America. He has ministered in over 100 countries, speaking to wide-ranging audiences, from pastors in rural areas to heads of state. In partnership with DTS, RREACH launched the Global Proclamation Academy to equip influential young pastors from all over the world. Dr. Richard is also the founder of Trainers of Pastors International Coalition (TOPIC) and the general convener of the 2016 Global Proclamation Congress for Pastoral Trainers. He and his wife, Bonnie, have three grown children and three grandchildren.