Book Reviews

Permission Evangelism

When to Talk, When to Walk

Michael L. Simpson Colorado Springs 2003-07-01

This “new and life-changing way to share your faith” is an encouragement to overcome the dread of personal evangelism by gaining permission from the listener (a concept borrowed from Seth Godin’s Permission Marketing [New York: Simon & Schuster, 1999]) and using the power of testimony-based presentations of the good news. Simpson seeks to motivate Christians to participate in God’s passion for reaching the lost. The author encourages believers to consider what God has done for them and what He may be doing in the lives of nonbelievers to bring them to Christ. Simpson gives practical strategies on how to make personal evangelism less threatening, such as the use of stories, trigger phrases, and other bridges in presenting the gospel effectively.

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Ramesh Richard
Dr. Richard serves as professor of global theological engagement and pastoral ministries at Dallas Theological Seminary. He is founder and president of Ramesh Richard Evangelism and Church Health (RREACH), a global proclamation ministry that seeks to evangelize leaders and strengthen pastors primarily of Asia, Africa, and Latin America.In partnership with DTS, RREACH launched the Global Proclamation Academy to equip influential young pastors from all over the world. He has ministered in over 100 countries, speaking to wide-ranging audiences, from pastors in rural areas to heads of state. Dr. Richard is also the founder of Trainers of Pastors International Coalition (TOPIC). He and his wife, Bonnie, have three grown children and three grandchildren.
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